This tab is used to setup site ‘Site Entry Alerts’.
An Alert is simply a way of highlighting visitors by the way they entered your site. This could be from a specific referrer, or entry page, or a set of keywords (or a combination). Using the ClickAndChat.com Client you can view lists of visitors for each alert type. The alert type is also stored against the visit in the database, allowing reports to be created based on the alert type.
When you create a new site ClickAndChat.com creates a default alert for the site. This alert is raised for ‘all visitors – from everywhere’.
You can add more specific alerts here.
The current alerts for the site are listed. These alerts are shown in the order they are checked when a visitor enters the site. More specific alerts must be moved to the top of the list, because if the ‘All Visitors’ alert is triggered first then more specific alerts wont get the chance to be checked.
To add a new alert click the New button.
Setting Up An Alert
Any number of separate Alerts can be created per site.
Enter the Name Of Alert – this can be any text.
Select the Icon that will be displayed in the ClickAndChat.com Client next to visitors of this type. You can also change the Back Color.
Click the Enabled to switch on the alert. You can disable an existing alert whilst still keeping it on file.
Paid For Listing
Enable this option if this Alert type is for a 'paid-for-listing'. For example, Google Adwords or Yahoo paid for clicks etc. You can then enter a Visit Cost. This can either be a Fixed Value for each click or you can extract the cost for a querystring field.
Some paid-for-listing services (such as Yahoo) enable you to pass the click cost to your site via a querystring. Eg: http://www.mysite.com?source=yahoo&cost=1.2. You could enter the field 'cost' and extract the actual cost of the visit.
The cost will then be recorded against the visitor and also saved in the database. ClickAndChat.com keeps a record of total click costs per day. If this option is enabled then ClickAndChat.com will raise an exception if the same IP address enters your site via the same Alert type more than 3 times.
Send Notice To Visitor If Abuse Detected
If this option is enabled then ClickAndChat.com will send a notice message to the visitor via the ClickAndChat.com Gateway. The notice will appear as a moving graphic on the visitor's browser. The default notice graphic is:
You can change this to any graphic of your choice via the Chat tab on the Site Properties in the ClickAndChat.com Server or Client.
The ClickAndChat.com Client also has the option of manually sending these notices to visitors whom you suspect of Click Fraud.
Alert Criteria
This tab is used to define what visitor criteria will cause the alert to be raised. If you don't specify any criteria, then ALL visitors (except spiders) will cause the alert to be raised.
The Alerts tab consists of four lists.
1. Referring Search Engines.
This list contains a list of search engines. You can be alerted when a new visitor arrives after being referred by a specific search engine. By default 'Anywhere' is selected, which means an alert will be raised if a visitor arrives from any referrer. You can edit this list of available sites in the main Program Options – Referring Sites tab.
2. Entry Pages.
In this list you can enter up to 50 site entry pages that the visitor must use to raise the alert. If no entry pages are specified then ANY entry page will be included. Wildcards can be used and you can include the querystring.
So, for example, if we want to create an Alert for Google Adwords, then we can enter *source=adwords. Which means any page/querystring ENDING in 'source=adwords'. You would then add ?source=adwords to the 'tracking URL' in your Adwords campaign.
3. Keywords.
In this list you can enter up to 50 keywords. If any of the keywords are found in the visitors referrer then an alert will be raised. If no keywords are specified then ANY keyword will be included.
4. DNS/IP, Organization or Location.
In this list you can enter a list of specific visitor IP addresses, domain names, organization names or location (country/city). An alert will be raised when a visitor matches any of the information entered. You can make use of wildcards. If no entries are added to this list then ALL visitors will be included.
All 4 conditions must be met for the Alert to be raised.
Action Alerts
This tab is used to define that actions that will be performed when a new visitor arrives and is matched to this Alert type. Note: The visitor will always be added to the Alerts list and the alert will always be recorded against the visitor in the database even if none of these additional actions are selected.
This tab is used to define what 'action' ClickAndChat.com will do when the alert is raised (other than adding it to the Alerts List).
Send An Automatic Chat Invite To The Visitor
If this option is enabled, ClickAndChat.com will send an 'invite' message to visitors that arrive at your site that match the Alert criteria. The invite appears as a floating message on the visitors browser. You can enter custom Invite Text for each alert. Leave the Invite Text blank to use the default graphic invite.
Send An Email
Enable this option to receive an email whenever the alert is raised. You can specify an address (leave blank to use the default email address), and a custom message text.
Send A Popup Message To Clients
Enable this option if you want ClickAndChat.com to send a popup message to ClickAndChat.com Clients. You can enter the Client Names to send specific clients – or leave this entry blank to send to all clients (responsible for the site).
Example: Creating An Alert For Google Adwords
This example shows how we can use Alerts to monitor visitors arriving via Google Adwords.
Open the Site Settings and click the Alerts tab.
Click the New button to create a new alert.
Enter Google Adwords in the description. You can specify a color if you want to. Alerts from Google Adwords will show in this color in the Alerts list.
Click the Alert Criteria tab.
Since Google Adwords are used on many web sites (not just Google itself) we need to specify 'Anywhere' in the referring sites list.
Now.. In the Entry Pages list enter 'index.htm?source=adwords' (where we assume 'index.htm' is your home page).
On your Google Adwords account you would need to point your URL to 'index.htm?source=adwords'
Click the Actions tab.
Enable the Send A Popup Message To Clients option - this will cause a popup message to be sent to the ClickAndChat.com Clients whenever a new visitor arrives from Google Adwords.
Save the Alert and move it to the top of the list of current alerts.
Now, when any visitor comes to your site via page 'index.htm?source=adwords', they will be assigned to the new Alert type. You could of course expand on this and record separate Google campaigns as different alerts, simply by changing the entry URL (eg index.htm?source=adwords1, index.htm?source=adwords2 etc).
